Rory Sutherland:
Rory Sutherland: 關注細節

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
Watch next...
Rory Sutherland: Life lessons from an ad man

Share this idea

Total views
TED Talks are free
thanks to support from

通常,人們可能認為複雜的問題需要用複雜的方法來解決,但廣告人 Rory Sutherland 認為,令人眼花繚亂、成本高昂的解決方案完全可以用更簡單有效的方法替代。Rory 以行為經濟學的理論及風趣的例子說明他的觀點。

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



Enthusiastically agree? Respectfully beg to differ? Have your say here.

2000 characters remaining
Don't have an account? Sign up now — it's fast and free.
Sort comments by
There are currently no comments for this talk.