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Rory Sutherland: 關注細節

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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通常,人們可能認為複雜的問題需要用複雜的方法來解決,但廣告人 Rory Sutherland 認為,令人眼花繚亂、成本高昂的解決方案完全可以用更簡單有效的方法替代。Rory 以行為經濟學的理論及風趣的例子說明他的觀點。

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Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio

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