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Rory Sutherland:
罗里•桑泽兰:在细节上下功夫

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
Subtitles available in 29 languages
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Rory Sutherland: 罗里•桑泽兰:在细节上下功夫
12:37 · Filmed April 2010 at TEDSalon London 2010 · Subtitles available in 29 languages

人们通常认为复杂的问题需要用复杂的方法来解决,然而广告大师罗里•桑泽兰德(Rory Sutherland)认为,众多浮华且成本高昂的方案恰好掩盖了那些更简单有效的方法。在这里,罗里通过行为经济学的理论以及令人捧腹的案例,阐述了他的观点。

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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