Rory Sutherland:
Rory Sutherland: Låt småsakerna spela roll

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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Ofta verkar det som att stora problem kräver stora lösningar. Reklamaren Rory Sutherland menar snarare att extravaganta och dyra åtgärder kan komma i vägen för bättre och enklare svar. Han använder sig av beteendevetenskaplig ekonomi och fantastiskt roliga exempel för att illustrera detta.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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