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Rory Sutherland:
Rory Sutherland: Dbajte na drobnosti

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
Subtitles available in 29 languages
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Rory Sutherland: Rory Sutherland: Dbajte na drobnosti
12:37 · Filmed April 2010 at TEDSalon London 2010 · Subtitles available in 29 languages

Môže sa zdať, že veľké problémy vyžadujú veľké riešenia, ale Rory Sutherland tvrdí, že množstvo okázalých, drahých riešení iba prekrýva lepšie, jednoduchšie riešenia. Na ilustráciu využíva behaviorálnu ekonómiu a zábavné príklady.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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