Rory Sutherland:
Rory Sutherland: Dbajte na drobnosti

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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Môže sa zdať, že veľké problémy vyžadujú veľké riešenia, ale Rory Sutherland tvrdí, že množstvo okázalých, drahých riešení iba prekrýva lepšie, jednoduchšie riešenia. Na ilustráciu využíva behaviorálnu ekonómiu a zábavné príklady.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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