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Rory Sutherland: Despre lucrurile mărunte

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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Ar putea să pară că problemele complicate au nevoie de soluţii complicate, dar Rory Sutherland spune că multe variante scumpe si stralucitoare pur şi simplu pun în umbră răspunsuri mai bune, dar mai simple. Pentru a exemplifica, el foloseşte economie comportamentală şi multe exemple pline de umor.

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Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio

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