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Rory Sutherland: Explore as pequenas coisas

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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Pode parecer que problemas grandes requerem grandes soluções, mas o publicitário Rory Sutherland diz que muitos ajustes caros e vistosos estão apenas escondendo respostas melhores e mais simples. Ele usa economia comportamental e exemplos hilários para ilustrar.

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Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio

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