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Rory Sutherland:
Rory Sutherland: Os pequenos grandes detalhes

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
Subtitles available in 29 languages
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Rory Sutherland: Rory Sutherland: Os pequenos grandes detalhes
12:37 · Filmed April 2010 at TEDSalon London 2010 · Subtitles available in 29 languages

Pode parecer que os grandes problemas precisam de grandes soluções, mas o publicitário Rory Sutherland diz que muitas campanhas caras e vistosas escondem respostas melhores e mais simples.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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