Rory Sutherland:
Rory Sutherland: Os pequenos grandes detalhes

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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Pode parecer que os grandes problemas precisam de grandes soluções, mas o publicitário Rory Sutherland diz que muitas campanhas caras e vistosas escondem respostas melhores e mais simples.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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