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Rory Sutherland:
로리 서덜랜드: 작은 일에 집중하라

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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큰 문제는 대단한 방법으로 해결해야 할 것처럼 보이지만, 광고쟁이 로리 서덜랜드는 간단하고 더 나은 해결책들이 많은 호화스럽고 비싼 해결책들 때문에 잘 보이지 않는다고 말합니다. 이를 설명하기 위해, 그는 행동경제학과 우스운 예를 사용합니다.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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