Rory Sutherland:
روری سوترلند: وسایل کوچیک و بامزه

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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به نظر می رسد که مشکلات بزرگ نیاز به راه حل های بزرگ دارد، اما روری ساترلند گویند آگهی های تبلیغاتی می گوید بسیاری ازراه حل های زرق و برق دارو گران تنها در پنهان کننده بهتری هستند ، پاسخ ساده تر. برای نشان دادن، او از اقتصاد رفتاری و مثال های خنده دار استفاده میکند.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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