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Rory Sutherland:
روری سوترلند: وسایل کوچیک و بامزه

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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به نظر می رسد که مشکلات بزرگ نیاز به راه حل های بزرگ دارد، اما روری ساترلند گویند آگهی های تبلیغاتی می گوید بسیاری ازراه حل های زرق و برق دارو گران تنها در پنهان کننده بهتری هستند ، پاسخ ساده تر. برای نشان دادن، او از اقتصاد رفتاری و مثال های خنده دار استفاده میکند.

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Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio

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