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Rory Sutherland:
Rory Sutherland: Deja que las cosas pequeñas jueguen su papel

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
Subtitles available in 29 languages
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Rory Sutherland: Rory Sutherland: Deja que las cosas pequeñas jueguen su papel
12:37 · Filmed April 2010 at TEDSalon London 2010 · Subtitles available in 29 languages

Puede parecer que grandes problemas requieren grandes soluciones, sin embargo el publicista Rory Sutherland dice que muchas soluciones caras y exóticas simplemente oscurecen las soluciones más simples y mejores. Para ilustrar este punto emplea la 'psico-economía' y otros ejemplos divertidos.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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