Rory Sutherland:
Rory Sutherland: Deja que las cosas pequeñas jueguen su papel

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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Puede parecer que grandes problemas requieren grandes soluciones, sin embargo el publicista Rory Sutherland dice que muchas soluciones caras y exóticas simplemente oscurecen las soluciones más simples y mejores. Para ilustrar este punto emplea la 'psico-economía' y otros ejemplos divertidos.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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