Rory Sutherland

Sweat the small stuff

12:37 •
Filmed Jan 2010 at TEDSalon London 2010
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It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.

Rory Sutherland
/ Advertising guru

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.  Full bio.

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