Loading…

Rory Sutherland:
Sweat the small stuff

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
Watch next...
Rory Sutherland: Life lessons from an ad man
arrow
947,490 Total views
Your impact
Share this talk and

It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

Discuss

488 comments

Enthusiastically agree? Respectfully beg to differ? Have your say here.

2000 characters remaining
Don't have an account? Sign up now — it's fast and free.
Sort comments by
There are currently no comments for this talk.