Loading…

Rory Sutherland:
Rory Sutherland: Der Teufel steckt doch im Detail

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
Subtitles available in 29 languages
View interactive transcript
779,137 Total views
Your impact
Share this talk and
track your influence!

Es scheint, dass große Problem große Lösungen bedingen. Werbeprofi Rory Sutherland ist jedoch davon überzeugt, dass viele aufsehenerregende, teure Lösungen einfach nur bessere und einfachere Antworten verschleiern. Um dies zu verdeutlichen, beruft er sich auf die Verhaltensökonomie und wahnsinnig komische Beispiele.

pin This talk was presented at an official TED conference, and was featured by our editors on the home page.
Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio

Discuss

472 comments

Enthusiastically agree? Respectfully beg to differ? Have your say here.

2000 characters remaining
Please log in or sign up to add comments.
Sort comments by
There are currently no comments for this talk.