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로리 서덜랜드: 작은 일에 집중하라
1,329,306 views |
Rory Sutherland |
TEDSalon London 2010
• April 2010
Read transcript
큰 문제는 대단한 방법으로 해결해야 할 것처럼 보이지만, 광고쟁이 로리 서덜랜드는 간단하고 더 나은 해결책들이 많은 호화스럽고 비싼 해결책들 때문에 잘 보이지 않는다고 말합니다. 이를 설명하기 위해, 그는 행동경제학과 우스운 예를 사용합니다.
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