Rory Sutherland : La perspective fait tout

TEDxAthens · 18:24 · Filmed Dec 2011
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Les circonstances dans lesquelles nous vivons sont peut-être moins importantes que la manière dont nous les percevons, dit Rory Sutherland. A TEDxAthens, il présente un argument implacable selon lequel la mise en perspective serait la clé du bonheur.

pin This talk was presented to a local audience at TEDxAthens, an independent event. TED editors featured it among our selections on the home page.
Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio



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