Rory Sutherland:
Ρόρι Σάδερλαντ: Η οπτική είναι το παν

TEDxAthens · 18:24 · Filmed Dec 2011
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Rory Sutherland: Life lessons from an ad man

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Οι συνθήκες της ζωής μας μπορεί να έχουν μικρότερη σημασία σε σύγκριση με το πώς τις εκτιμάμε, λέει ο Ρόρι Σάδερλαντ. Στο TEDxAthens, μας βάζει ν' αναλογιστούμε πώς ο επαναπροσδιορισμός αποτελεί το κλειδί για την ευτυχία.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
This talk was presented to a local audience at TEDxAthens, an independent event. TED editors featured it among our selections on the home page.



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