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Rory Sutherland:
Rory Sutherland: Lectii de viata de la un om de publicitate

TEDGlobal 2009 · 16:39 · Filmed Jul 2009
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Publicitatea aduce valoare adaugata unui produs prin schimbarea perceptiei noastre, mai mult decat produsul in sine. Rory Sutherland face afirmatia curajoasa ca o schimbare in valoarea perceputa poate fi la fel de satisfacatoare ca ceea ce noi consideram valoare "reala"— iar concluzia sa are consecinte interesante asupra modului in care privim viata.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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