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Rory Sutherland: Lectii de viata de la un om de publicitate

TEDGlobal 2009 · 16:39 · Filmed Jul 2009
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Publicitatea aduce valoare adaugata unui produs prin schimbarea perceptiei noastre, mai mult decat produsul in sine. Rory Sutherland face afirmatia curajoasa ca o schimbare in valoarea perceputa poate fi la fel de satisfacatoare ca ceea ce noi consideram valoare "reala"— iar concluzia sa are consecinte interesante asupra modului in care privim viata.

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Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio

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