Rory Sutherland:
Rory Sutherland: Lições de vida de um publicitário

TEDGlobal 2009 · 16:39 · Filmed Jul 2009
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Publicidade agrega valor ao produto, alterando a nossa percepção, ao invés do próprio produto. Rory Sutherland ousa afirmar que uma mudança no valor percebido pode ser tão satisfatória quanto o que nós consideramos valor "real" — e sua conclusão tem consequências interessantes sobre a forma como olhamos a vida.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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