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Rory Sutherland:
Rory Sutherland: Lebensweisheiten eines Werbe-Fachmanns

TEDGlobal 2009 · 16:39 · Filmed Jul 2009
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Die Werbung erhöht den Wert eines Produkts, indem sie unsere Wahrnehmung von ihm ändert, nicht das Produkt selbst. Rory Sutherland stellt die gewagte Behauptung auf, dass wahrgenommener Wert ebenso befriedigend sein kann wie das, was wir für "echten" Wert halten — und seine Schlussfolgerungen beeinflussen auf interessante Weise unsere Sicht des Lebens.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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