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Rory Sutherland: Livslektier fra en reklamemand

TEDGlobal 2009 · 16:39 · Filmed Jul 2009
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Reklamer og annoncer tilfører værdi til et produkt ved at ændre vores opfattelse af produktet i stedet for produktet selv. Rory Sutherland påstår, at en ændring i den opfattede, subjektive værdi kan være lige så tilfredsstillende som det vi opfatter som "rigtig" værdi — og hans konklusion har interessante konsekvenser for hvordan vi ser på livet.

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Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio

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