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The deadly genius of drug cartels

TEDSalon NY2013 · 17:56 · Filmed Oct 2013
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Up to 100,000 people died in drug-related violence in Mexico in the last 6 years. We might think this has nothing to do with us, but in fact we are all complicit, says Yale professor Rodrigo Canales in this unflinching talk that turns conventional wisdom about drug cartels on its head. The carnage is not about faceless, ignorant goons mindlessly killing each other but is rather the result of some seriously sophisticated brand management.

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Business professor
Rodrigo Canales wants to understand how individuals influence organizations or systems—even those as complex as the Mexican drug cartels. Full bio

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