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Ray Anderson:
Ray Anderson sobre a lógica empresarial da sustentabilidade

TED2009 · 15:54 · Filmed Feb 2009
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Na sua empresa de carpetes, Ray Anderson aumentou as vendas e duplicou os lucros enquanto transformava o tradicional sistema industrial "tirar / fazer / desperdiçar". De uma forma gentil e discreta ele partilha uma visão poderosa para o comércio sustentável.

Sustainable-business pioneer
Ray Anderson founded the company that makes covetable Flor carpeting. But behind the fresh design is a decades-deep commitment to sustainable ways of doing business — culminating in the Mission Zero plan. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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