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Paul Zak:
Trust, morality — and oxytocin?

TEDGlobal 2011 · 16:34 · Filmed Jul 2011

What drives our desire to behave morally? Neuroeconomist Paul Zak shows why he believes oxytocin (he calls it "the moral molecule") is responsible for trust, empathy and other feelings that help build a stable society.

Neuroeconomist
A pioneer in the field of neuroeconomics, Paul Zak is uncovering how the hormone oxytocin promotes trust, and proving that love is good for business. Full bio