Paul Zak:
Paul Zak : Confiance, moralité — et ocytocine

TEDGlobal 2011 · 16:34 · Filmed Jul 2011
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Qu'est-ce qui nous fait vouloir nous comporter moralement? Le neuroéconomiste Paul Zak démontre pourquoi il croit que l’ocytocine (qu'il appelle la "molécule morale") est responsable de la confiance, de l'empathie et d'autres sentiments qui contribuent à construire une société stable.

A pioneer in the field of neuroeconomics, Paul Zak is uncovering how the hormone oxytocin promotes trust, and proving that love is good for business. Full bio
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