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Paul Kemp-Robertson:
比特币、汗水、汰渍:品牌货币的未来

TEDGlobal 2013 · 10:51 · Filmed Jun 2013
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货币——你钱包和账户里的纸币和硬币——是基于市场原理而存在的,前提是银行和政府值得信任。保罗·肯普-罗宾逊为我们介绍了新一代的货币,同样基于市场原理,但来自于品牌商家。从耐克汗水积点到汰渍洗涤剂(你想象不到它们在非法交易中的作用),它们才是未来的货币。

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Advertising expert
Paul Kemp-Robertson is the Cofounder and Editorial Director of Contagious Communications, a multi-platform marketing resource. Full bio

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