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Bitkoin. Znoj. Tajd. Upoznajte budućnost brendirane valute.

TEDGlobal 2013 · 10:51 · Filmed Jun 2013
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Valuta - novčanice i kovanice koje držite u novčaniku i na svom bankovnom računu - je osnovana na marketingu, na verovanju da su banke i vlade pouzdane. Sada nas Pol Kemp-Robertson vodi kroz novu generaciju valute, koju podržava isti taj marketing... ali u ime privatnog brenda. Počevši od Najki poena znoja pa do boca Tajd deterdženta (koji su našli neočekivanu upotrebu na ilegalnim tržištima), upoznajte nebankovnu budućnost valute.

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Advertising expert
Paul Kemp-Robertson is the Cofounder and Editorial Director of Contagious Communications, a multi-platform marketing resource. Full bio

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