Paul Bennett:
O "design" está nos detalhes

TEDGlobal 2005 · 14:10 · Filmed Jul 2005
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Mostrando uma série de produtos inspiradores, invulgares e divertidos, Paul Bennett, o guru britânico do "branding" e do "design", explica que o "design" não tem que ser sobre grandes gestos, mas pode resolver problemas pequenos, universais e ignorados.

Designer; creative director, Ideo
As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the obvious, the overlooked. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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