Paul Bennett:
Paul Bennett ci mostra il design è nei dettagli

TEDGlobal 2005 · 14:10 · Filmed Jul 2005
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Mostrando una serie di prodotti insoliti, giocosi ed ispiratori, il guru inglese del design e del branding Paul Bennett spiega che il design non deve necessariamente essere composto solo da gesti eclatanti, ma può risolvere problemi piccoli, universali ed a volte sottovalutati.

Designer; creative director, Ideo
As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the obvious, the overlooked. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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