Pour Paul Bennett, le design trouve son origine dans les détails

TEDGlobal 2005 · 14:10 · Filmed Jul 2005
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A partir d'une sélection de produits stimulant l'inspiration, insolites ou amusants, Paul Bennett, le célèbre designer et concepteur d'images de marque anglais explique que le design n'est pas forcément radical et révolutionnaire, et qu'il permet parfois de solutionner des petits problèmes universels et négligés de manière élégante.

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Designer; creative director, Ideo
As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the obvious, the overlooked. Full bio



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