Paul Bennett:
Paul Bennett encuentra que el diseño está en los detalles

TEDGlobal 2005 · 14:10 · Filmed Jul 2005
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Mostrando una serie de productos inspiradores, inusuales y juguetones, Paul Bennet, gurú británico de gerencia de la marca y diseño, explica que el diseño no tiene que ser sobre gestos grandes, pero que puede resolver problemas pequeños, universales y pasados por alto.

Designer; creative director, Ideo
As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the obvious, the overlooked. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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