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Noreena Hertz:
Noreena Hertz: Como usar peritos - e quando não usar

TEDSalon London 2010 · 18:18 · Filmed Nov 2010
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Noreena Hertz: Noreena Hertz: Como usar peritos - e quando não usar
18:18 · Filmed November 2010 at TEDSalon London 2010 · Subtitles available in 31 languages

Nós tomamos decisões importantes todos os dias — e muitas vezes confiamos em peritos para nos ajudarem a decidir. Mas, diz a economista Noreena Hertz, confiar demasiado nos peritos pode ser limitante e até perigoso. Ela chama-nos a democratizar a perícia — escutando não apenas "cirurgiões e gestores de empresas, mas também os empregados de loja."

Economist
Noreena Hertz looks at global culture — financial and otherwise — using an approach that combines traditional economic analysis with foreign policy trends, psychology, behavioural economics, anthropology, history and sociology. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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