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Molly Crockett 談小心「神經胡說」

TEDSalon London Fall 2012 · 11:18 · Filmed Nov 2012
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現今行銷手法常與大腦有關:新聞標題聲稱起司三明治可以幫助我們作決定、「神經」飲料聲稱可以降低壓力。只是有個問題,神經科學家 Molly Crockett 說:這些「提升神經產品」是未經科學證實的。在這個扼要的演講中,Crockette 談神經科學數據的限制,並談我們為什麼該注意這些。

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Neuroscientist
Neuroscientist Molly Crockett studies altruism, morality and value-based decision-making in humans. Full bio

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