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Molly Crockett:
Molly Crockett: 注意神经骗局

TEDSalon London Fall 2012 · 11:18 · Filmed Nov 2012
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Molly Crockett: Molly Crockett: 注意神经骗局
11:18 · Filmed November 2012 at TEDSalon London Fall 2012 · Subtitles available in 27 languages

现代营销中大脑无处不在: 新闻标题声称奶酪三明治帮助决策,而“神经”饮料声称,可以减轻压力。神经科学家Molly Crockett认为,这些提法有一个问题:这些好处“神经增强功效”并没有被科学证明。在本片的直截了当的演讲中,Crockett揭示了对神经科学数据解读的局限性,还有为什么我们要关注它们。

Neuroscientist
Neuroscientist Molly Crockett studies altruism, morality and value-based decision-making in humans. Full bio
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