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Molly Crockett: Čuvajte se neuro-bezvezarija

TEDSalon London Fall 2012 · 11:18 · Filmed Nov 2012
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Mozgovi su sveprisutni u modernom marketingu: naslovi tvrde da sendviči sa sirom pomažu pri donošenju odluka, dok "neuro" pića smanjuju stres. Postoji samo jedan problem, kaže neuroznanstvenica Molly Crockett: Prednosti tih "neuro-poboljšanja" nisu znanstveno dokazane. U ovom problemski usmjerenom govoru, Crockett objašnjava granice tumačenja neuroznanstvenih podataka i zašto bismo ih svi trebali biti svjesni.

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Neuroscientist
Neuroscientist Molly Crockett studies altruism, morality and value-based decision-making in humans. Full bio

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