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Michael Porter:
為何企業能更好地解決社會問題?

TEDGlobal 2013 · 16:28 · Filmed Jun 2013
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為什麼我們總是尋求非營利組織、非政府組織和公部門來解決社會上最重大的問題?麥可.波特承認身為商學院教授的他也帶有偏見,然而他希望你能傾聽他的想法,讓企業試著解決像是氣候變遷與水資源缺乏等重要問題。為什麼呢?因為當企業解決了一項問題,它就能獲利--如此一來,就能讓解決辦法日益茁壯。

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Business strategist
Michael E. Porter wrote the books on modern competitive strategy for business. Now he is thinking deeply about the intersection between society and corporate interests. Full bio

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