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Kako biznis može da bude koristan u rešavanju društvenih problema

TEDGlobal 2013 · 16:28 · Filmed Jun 2013
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Zašto se uvek obraćamo nevladinim organizacijama i vladi da reše najveće probleme u društvu? Majkl Porter priznaje da je, kao profesor u poslovnoj školi, pristrasan; ali želi da saslušate njegovu teoriju o dozvoljavanju firmama da reše ogromne probleme poput klimatskih promena i dostupnosti vode. Zašto? Zato što firme zarađuju kada reše problem, što čini da se rešenje problema rasprostrani.

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Business strategist
Michael E. Porter wrote the books on modern competitive strategy for business. Now he is thinking deeply about the intersection between society and corporate interests. Full bio

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