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Melinda Gates:
Melinda Frenč Gejts: Šta neprofitne organizacije mogu da nauče od "Koka-kole"

TEDxChange · 16:28 · Filmed Sep 2010
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Na TEDxChange-u, Melinda Gejts podstiče neprofitne organizacije da preuzmu neke od taktika velikih korporacija, kao što je Koka-kola, čija dobro povezana, globalna mreža marketinških stručnjaka i distributera omogućava da čak i stanovnici najudaljenijih delova sveta požele - i dobiju - Koka-kolu. Zašto onda ove taktike ne iskoristiti i za promovisanje kondoma, sanacije ili vakcinisanja?

Philanthropist
Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. Full bio
This talk was presented to a local audience at TEDxChange, an independent event. TED editors featured it among our selections on the home page.

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