Malcolm Gladwell:
Malcolm Gladwell talar om pastasås

TED2004 · 17:30 · Filmed Feb 2004
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Författaren till Tipping Point, Malcolm Gladwell, tar en titt på matindustrins jakt på den perfekta pastasåsen — och visar på ett större sammanhang i hur vi väljer och finner lycka.

Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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