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Malcolm Gladwell:
Malcolm Gladwell talar om pastasås

TED2004 · 17:30 · Filmed Feb 2004
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Författaren till Tipping Point, Malcolm Gladwell, tar en titt på matindustrins jakt på den perfekta pastasåsen — och visar på ett större sammanhang i hur vi väljer och finner lycka.

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Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio

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