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Malcolm Gladwell over spaghettisaus

TED2004 · 17:30 · Filmed Feb 2004
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Malcolm Gladwell, auteur van "Het Beslissende Moment", kruipt in de zoektocht van de voedselindustrie naar de perfecte spaghettisaus - en maakt een groter punt over de aard van keus en geluk.

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Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio

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