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Malcolm Gladwell:
マルコム・グラッドウェル、パスタソースと幸せについて

TED2004 · 17:30 · Filmed Feb 2004
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ティッピング・ポイント(邦題:「急に売れ始めるにはワケがある」)の著者マルコム・グラッドウェルが食品業界における“完璧な”パスタソースの追求の真相について、そして選択と幸せ感の本質について語ります。

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Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio

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