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Malcolm Gladwell:
Malcolm Gladwell o umaku za špagete

TED2004 · 17:30 · Filmed Feb 2004
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Autor knjige "Točka preokreta" uključuje se u potragu prehrambene industrije za savršenim umakom za špagete te opširno objašnjava prirodu izbora i sreće.

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Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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