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Malcolm Gladwell:
מלקולם גלדוול על רוטב ספגטי

TED2004 · 17:30 · Filmed Feb 2004
Subtitles available in 35 languages
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Malcolm Gladwell: מלקולם גלדוול על רוטב ספגטי
17:30 · Filmed February 2004 at TED2004 · Subtitles available in 35 languages

מחבר הספר "נקודת המפנה" ("Tipping Point"), מלקולם גלדוול, מתאר את המרדף של תעשיית המזון אחר רוטב הספגטי המושלם - ומגיע למסקנות חשובות יותר על טבע הבחירה האנושית ועל האושר.

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Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio
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