Choice, happiness and spaghetti sauce

TED2004 · 17:30 · Filmed Feb 2004

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Seth Godin: How to get your ideas to spread

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"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.

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Malcolm Gladwell

Writer

Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio