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Malcolm Gladwell:
Choice, happiness and spaghetti sauce

TED2004 · 17:30 · Filmed Feb 2004
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"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.

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Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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