Μάλκολμ Γκλάντουελ:
Επιλογή, ευτυχία και σάλτσα σπαγγέτι

TED2004 · 17:30 · Filmed Feb 2004
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Ο συγγραφέας του Tipping Point, Μάλκολμ Γκλάντουελ, μιλά για την αναζήτηση της βιομηχανία τροφίμων για την τέλεια σάλτσα σπαγγέτι — και παράλληλα βγάζει ένα μεγαλύτερο συμπέρασμα για τη φύση της επιλογής και της ευτυχίας.

Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio
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