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Malcolm Gladwell:
The strange tale of the Norden bombsight

TEDGlobal 2011 · 15:00 · Filmed Jul 2011
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Master storyteller Malcolm Gladwell tells the tale of the Norden bombsight, a groundbreaking piece of World War II technology with a deeply unexpected result.

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Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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