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提姆‧拉伯瑞克:三種 (有效) 放任品牌的方法

Filmed Jun 2012 • Posted Oct 2012TEDGlobal 2012
TEDGlobal 2012
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個人、公司或品牌可以緊密掌控自身名譽的時代已經過去 (假設真有過這時代的話)。網路交談和評論意味著,如果你是重要的,有關你或你的品牌的討論都將會無止無休、天馬行空、完全不受控制地進行著。提姆‧拉伯瑞克提出了三個重要建議,來接受控制權的流失、設計控制權的釋出、和運用失控來重申自身價值。

As chief marketing officer at frog, Tim Leberecht helps spark and nurture new thinking (and great design) for companies around the world. Full bio »

Translated into Chinese, Traditional by Meilun Shih
Reviewed by Cheno Chen
Comments? Please email the translators above.

More talks translated into Chinese, Traditional »

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