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讓我們全力投注於永續產品吧
1,319,271 views |
史提夫·霍華德（Steve Howard） |
TEDGlobal 2013
• June 2013
Read transcript
宜家家居的藍色建築物已经開始“培育”太陽能板及風力渦輪葉片；而在裡面，銷售櫃裡放滿了 LED 燈及回收再製的棉製品。為什麼？因為正如史提夫·霍華德提出：「永續已經從可行變成必行。」霍華德這位居家用品大賣場的永續長，談到他對銷售環保材料的追求及實踐──無論是對企業內還是對全球顧客──並對其他全球性大企業下了挑戰書。
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