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西蒙·斯涅克:伟大的领袖如何激励行动

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西蒙·斯涅克用一个简单但是震撼的模型来阐释激励人心的领袖力,这个模型的核心是一个“黄金”圆圈,意思是领袖素质的根本来源是回答“为什么?”。他列举了苹果公司、马丁•路德•金还有莱特兄弟成功的例子,同时以蒂沃(Tivo)数码录像机为失败的典型。虽然蒂沃最近打赢一场官司,使得其股价上涨了 3倍,但是它仍在挣扎中。

In 2009, Simon Sinek released the book "Start With Why" -- a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. Full bio »

Translated into Chinese, Simplified by Xu Jiang
Reviewed by Gary Wang
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