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这些年来,研究调查都揭示了一个与人类直觉相反的事实:有时候,拥有太多的选择反而会令人更不快乐。甚至在选择医学治疗方面,也是如此。Baba Shiv 展示了一个有趣的研究,解释了为什么选择会引领我们走向怀疑,也建议人们放弃控制权,尤其是生死攸关的决定,这样可能对我们来说是最好的。
Baba Shiv studies how “liking” and “wanting” shape the choices we make, and what that means in the world of marketing. Full bio »
Translated into Chinese, Simplified by 立 李
Reviewed by Yuguo Zhang
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