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เรย์ แอนเดอร์สัน พูดถึงตรรกะทางธุรกิจของความยั่งยืน

Filmed Feb 2009 • Posted May 2009TED2009
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เรย์ แอนเดอร์สัน เพิ่มยอดขายและสร้างกำไรสุทธิสองเท่าให้กับบริษัทพรมของเขา ขณะที่เปลี่ยนระบบอุตสาหกรรมแบบ "โกย/ทำ/ทิ้ง" จากหน้ามือเป็นหลังมือ เขาแบ่งปันวิสัยทัศน์อันทรงพลังว่าด้วยการพาณิชย์ที่ยั่งยืนในสุนทรพจน์ที่อ่อนโยนและถ่อมตนบทนี้

Ray Anderson founded the company that makes covetable Flor carpeting. But behind the fresh design is a decades-deep commitment to sustainable ways of doing business -- culminating in the Mission Zero plan. Full bio »

Translated into Thai by Sarinee Achavanuntakul
Reviewed by Korawan Kitsommart
Comments? Please email the translators above.

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