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Amy Lockwood despre cum să vinzi prezervative în Congo
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Virusul HIV reprezintă o problemă serioasă în Republica Democrată Congo, iar agențiile umanitare au inundat țara cu prezervative gratuite și cu prezervative ieftine. Dar puțini oameni le folosesc. De ce? Specialista în marketing, Amy Lockwood, care între timp și-a schimbat viziunea asupra marketingului, oferă un răspuns surprinzător ce răstoarnă modelul tradițional de filantropie. (Unii telespectatori pot fi deranjați de anumite imagini.)
Amy Lockwood is the deputy director of Stanford's Center for Innovation in Global Health, where she looks at new solutions to big problems. Full bio »
Translated into Romanian by Madalina Dinita
Reviewed by Antoniu Gugu
Comments? Please email the translators above.
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